Elliott Affiliates, Ltd.

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Joseph M. Juran

Joseph M. Juran is credited with part of the quality success story in Japan, where he went in 1954 to lecture on how to manage for quality. He is credited with showing the Japanese how to more effectively involve supervisors and managers in the quality process to achieve success. He is the author of many books on quality and management, as well as editor of the Quality Control Handbook. According to Juran, there are two kinds of quality, "fitness for use and conformance to specifications." To illustrate the difference, a dangerous product could meet all specifications but not be fit for use. Juran's theory on achieving quality is summarized in his "10 Steps":

Juran's 10 Steps
1. Build awareness of the need and opportunity for improvement.
2. Set goals for improvement.
3. Organize to reach goals (establish a quality council, identify problems, select projects, appoint teams, designate facilitators)
4. Provide training.
5. Carry-out projects to solve problems.
6. Report progress
7. Give recognition.
8. Communicate results.
9. Keep score.
10. Maintain momentum by making annual improvement part of the systems and processes of the company.

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